About
I’m a graphic designer focused on branding, visual systems and image-making.
My work combines typography, spatial awareness and visual storytelling across print, digital and hospitality environments.

Alongside graphic design, I’ve been involved in the creative production of photo and video shootings, contributing to concept development, visuals and communication assets.

Interested in contemporary visual culture, editorial aesthetics and new media techniques.
       
Email, Instagram ↗

Education
IED Torino  -   2018/2022
   Bachelore degree in Illustration

Job experience 
21 House of Stories  -  2024 / today
    In-house Graphic Designer
Working across brand communication, editorial assets, campaigns, print materials and visual production for hospitality spaces and events.

Freelance  -  2022 / 2024 
    Graphic Designer and Illustrator
Identity design, visual assets, editorial layouts and commissioned illustration work for independent clients and cultural projects.

Based in Milan Curious by Default Experienced by Accident

Riccardo Massarotto
Graphic Designer

Creative Direction, Art Direction, Hospitality Branding, Web Design, Editorial Design, Photography Direction, Communication Design

2

21 House of Stories

21 House of Stories is a hospitality brand with two locations in Milan. I led the rebrand, repositioning the identity toward a more premium and structured visual language. December 2026

The work included brand strategy, visual identity, and the redesign of core assets. 
 Rebranding, Visual Identity, Social Content
Lorem Ipsum...



2.1
2.2
2.3
2.4
2.5
2.6
 The rebrand focused on building a flexible identity system capable of adapting to multiple touchpoints, from digital platforms and events to food, beverage, and physical experiences. Every element was designed to support long-term brand consistency while leaving room for evolution.
Top ®Riccardo Massarotto.  All rights reserved.