About
I’m a graphic designer focused on branding, visual systems and image-making.
My work combines typography, spatial awareness and visual storytelling across print, digital and hospitality environments.

Alongside graphic design, I’ve been involved in the creative production of photo and video shootings, contributing to concept development, visuals and communication assets.

Interested in contemporary visual culture, editorial aesthetics and new media techniques.
       
Email, Instagram ↗

Education
IED Torino  -   2018/2022
   Bachelore degree in Illustration

Job experience 
21 House of Stories  -  2024 / today
    In-house Graphic Designer
Working across brand communication, editorial assets, campaigns, print materials and visual production for hospitality spaces and events.

Freelance  -  2022 / 2024 
    Graphic Designer and Illustrator
Identity design, visual assets, editorial layouts and commissioned illustration work for independent clients and cultural projects.

Based in Milan Curious by Default Experienced by Accident

Riccardo Massarotto
Visual Designer

Creative Direction, Art Direction, Graphic Design, Hospitality Branding, Web Design, Editorial Design, Photography Direction, Communication Design

1

Domenica Bistrot

Domenica is the Italian restaurant inside 21 House of Stories. I redefined its brand identity to express a more contemporary and refined interpretation of Italian hospitality.
March 2025

The project shaped the visual system, menus, and content direction across digital and physical touchpoints.
Brand Identity, Art Direction, Social Content, Layout Design

Photos by: Benedetta Stefani

1.1
1.2
1.3
1.4
1.5
 The project explored how a restaurant brand can feel familiar without relying on clichés. Through typography, imagery, and content direction, the identity creates an approachable atmosphere that wants to reflects the dining experience itself.

2

21 House of Stories

21 House of Stories is a hospitality brand with two locations in Milan. I led the rebrand, repositioning the identity toward a more premium and structured visual language. December 2026

The work included brand strategy, visual identity, and the redesign of core assets. 
 Rebranding, Visual Identity, Social Content
Lorem Ipsum...



2.1
2.2
2.3
2.4
2.5
2.6
 The rebrand focused on building a flexible identity system capable of adapting to multiple touchpoints, from digital platforms and events to food, beverage, and physical experiences. Every element was designed to support long-term brand consistency while leaving room for evolution.

3

I Mirador

I Mirador is the rooftop cocktail bar of 21 House of Stories. I defined its visual and content direction, creating a distinct identity within the wider brand ecosystem. May 2025
Rebranding, Content Design, Social Media, Layout Design
Lorem Ipsum...


 Photos by: Josè Limbert
3.1
3.2
3.3
3.4
3.5
Inspired by the rooftop's panoramic views and sunset atmosphere, the identity was built around a gradient system that became a core brand asset, translating the changing colors of the sky into a recognizable visual language. The project included social content, communication design, and art direction for dedicated photo shoots across digital channels.

4

Personal Projects & Other Stuff

Adobe is my playground, I love experimenting to keep my eye fresh and the ideas flowing.  Mixed dates

A brief collection of the latest esplorations.
 Motion Design, Graphic Design, Typography
Lorem Ipsum...


4.1
4.2
4.3
4.4
4.5
 Sometimes you just have to open a program and try something out.
The projects here are a collection of personal experiments driven by curiosity, exploration and the desire to keep learning through making.
Top ®Riccardo Massarotto.  All rights reserved.